The more Google reviews you have and the higher your rating the better. Increased revenue – with a boosted online presence and trust building social proof, you’ll get higher click-through rates, higher conversions and ultimately, a higher turnover.
For eCommerce stores, if you collect over 100 reviews with an average 3.5 rating over a 12 month period, you’ll gain a Google Seller Rating, increasing both visibility and trust. More visibility – Google sees reviews as a stamp of credibility, and the more you have, the more likely you are to appear in search engine results.We trust in the actions and opinions of those that have gone before us, and the more positive feedback there is for your brand, the more buy in you’ll get from potential customers. Social proof – reviews are hugely influential to consumer behaviour.Google reviews are powerful trust indicators, and as you start collecting more of them, you’ll see a number of benefits for your business: So, before you start asking for them, get to grips with different formats, consider what impact do reviews have on purchasing decisions, and choose the right fit for your company. From text to video, different forms of feedback come with different benefits. It’s also important to ask for the right type of reviews – the ones which will have the greatest influence on your customers. However, ask, and the majority will be more than willing to leave a review on the platform of your choosing. Why? Well, when left to their own devices, customers can be pretty passive when it comes to leaving reviews. If your goal is to get more Google reviews, you’ll first want to implement a strategy that involves asking customers at multiple touchpoints. In this post, we’ll give you best practice guidance on how to ask for Google reviews to get the highest possible conversion rates on your requests.īut before we delve into the ‘how’, let’s have a little look at the ‘why’.
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